Jolt Racing

We are the lead design agency representing Jolt Racing, McLaren’s GT team, for the 2026 GT Championships. Working alongside such a prestigious and high-performing organisation has been an incredible experience.

Jolt Racing initially approached us because they felt their existing media graphics lacked the premium quality and motorsport-focused identity needed to match the team's ambitions.

With our designer’s strong background in sport and motorsport design, we were able to develop a visual direction that better reflected the professionalism, performance, and prestige of the brand.

Following a collaborative development process, all parties agreed on a creative direction that elevated the team's visual presence both on and off the track. Our partnership was further strengthened after meeting the team at Donington Park Circuit, where we discussed the future of the brand in person.

Following this, Jolt Racing committed to continuing the relationship, retaining us as their design agency for the remainder of the season.

Hoci Cymru

Hoci Cymru were one of our earliest clients and played a significant role in our growth as an agency.

They approached us ahead of the Men’s and Women’s World Cup qualification campaigns, seeking a stronger and more cohesive visual identity across their communications.

Our objective was to create two distinct yet connected brand identities that reflected the individuality of each team while maintaining a unified presence under the Hoci Cymru banner. The result was a visual system that celebrated both teams' unique characteristics while reinforcing the organisation’s overall identity.

Since then, our relationship has continued to grow, and we are now proud to be the official design agency for Hoci Cymru. Beyond our public-facing work, we are also collaborating on a number of exciting projects behind the scenes, helping to shape and strengthen the future of the brand.

Racing 92

This project began as a self-initiated case study with a clear objective: to explore how sports graphics can better engage supporters while still delivering value to commercial partners. Across modern sport, many visual identities have become increasingly minimal, often prioritising sponsor visibility over fan engagement and emotional connection.

I selected Racing 92 as the subject of this project due to the club’s distinctive blue and white colour palette and strong heritage. While the existing identity was recognisable, I saw an opportunity to push the brand further by creating a more dynamic and engaging visual system that better reflected the energy, passion, and personality of the club.

The aim was to develop a modern sports identity that balanced commercial requirements with a richer fan experience, using bold creative direction, stronger storytelling, and a more immersive visual language across digital and match-day content.